New Boutique Space Open in Downtown Edmonton!!

New Boutique Space Open in Downtown Edmonton!!

July 14, 2017

... from Retail Insider
"Edmonton-based online women’s clothing retailer Sweet {Jolie} recently opened the doors to its first brick-and-mortar location. The product of successful online crowd-sourcing campaign, Sweet {Jolie} was able to do so due to an astonishing $40,000 raised through ATB Alberta BoostR. The brand will house its first in-house collection, named SJ {Essential}, which has been launched to coincide with the grand opening. Targeted towards a wide-ranging demographic, the brand provides essentials for everyday women."...

Read More


My Story of Antepartum and Postpartum Anxiety

My Story of Antepartum and Postpartum Anxiety

May 23, 2017

The beginning of May this year has been a lot about reflecting back to just over 9 years ago when I became a new mother. The company I work for – Sweet {Jolie} believes in starting conversations on issues that affect women and their families in order to help support and empower the women in our community. Sweet {Jolie} decided that for the Month of May the Lois Hole Hospital for Women would be the chosen organization to give back to... From my own experience I full heartedly agree that mental health needs to be a focus and applaud the efforts of the Lois Hole Hospital for Women.

Read More


Every Mom is a Mom

Every Mom is a Mom

May 23, 2017

Over this past Mother's Day weekend we highlighted 10 different unique stories of Motherhood on our Facebook page. The journey of motherhood is not the same for us all but when we are honest and share our stories we discover we are not alone. Thank you to all the brave Moms who shared their stories.

Read More


Our {BIGGEST} Look Book Reveal Event EVER!!

Our {BIGGEST} Look Book Reveal Event EVER!!

March 29, 2017

Our {love} project Give-Back Initiative for the month of March was the Edmonton Dream Centre and we were HONORED to have them on-site with us at the Event. The Edmonton Dream Centre provides a proven, accredited opportunity for women and their children who suffer from addiction, poverty, trauma and abusive situations.

Read More


February 2017 - #sjloveyourself

February 2017 - #sjloveyourself

February 01, 2017

Read More